So. Apparently fast food franchise Chick-fil-a think they own the very idea of eating more of something:
Bo has been producing shirts and stickers for over ten years that simply say "Eat More Kale". Chick-fil-a has sent him a cease and desist letter and since Bo is being defiant and taking further action (shooting a documentary about corporate bullying), they're taking further action.
eatmorekale.com if you'd like to support Bo's act of defiance.
Maybe we can get a bunch of creatives to come with their own "Eat more" slogan! That'd be a hoot!